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Employer Bord Gais Energy
Job Title Brand Communications Manager

Brand Communications Manager
Specific Purpose Contract (Maternity Leave)
Retail - Dublin Based
Reporting to: Marketing Controller

Bord Gáis Energy, part of Centrica PLC, is one of Ireland’s leading energy providers. We supply gas, electricity and energy services to over 650,000 homes and businesses across the country, offering excellent customer service as well as the best value possible. We are the helpful energy company.

Role Purpose
The role is responsible for leading and improving the Bord Gáis Energy brand, consumer PR strategy both internally and externally. As the core brand assets, the role establishes the strategic sponsorship portfolio rights and implements activation plans, identifies new opportunities and ensure assets are being implemented in a way that reflects the brand strategy while supporting our commercial agenda. The role leads a team of specialists in the areas of brand management consumer PR and sponsorship programme management. This role is key to Bord Gáis Energy’s strategic brand position

Key Accountabilities

  • Responsible for the development of Bord Gáis Energy’s brand positioning and values and in turn working with Head of Retail and the Marketing Controller to develop communication propositions that bring these to life
  • Accountable for the development of a Brand Programme that puts the values and positioning in the heart of what Bord Gáis Energy does. This should include a programme that embeds the brand values and positioning internally with staff and externally when interacting and communicating with customers and stakeholders
  • Accountable for the development of sponsorship activation programmes for each of our core sponsorship platforms; 1 the Bord Gáis Energy Theatre, 2. The GAA properties. Ensure each plan leads with strategic brand and business insights. Ensure the utilisation of the sponsorship portfolio is improving the business and residential customer positioning by monitoring research scores individual activation programmes to analyse success
  • Responsible for identifying potential sponsorship portfolio gaps and opportunities and lead sponsorship rights negotiations for all new and renewal properties
  • Responsible for the management of the BGE PR function (consumer and Corporate) and for the direction of the associated plans that supports the Bord Gáis Energy brand and business agenda
  • Ensure brand, sponsorship and consumer PR programmes are being implemented in a timely, structured way, on budget and in line with achieving KPI’s
  • Develop and manage brand, sponsorship and consumer PR direct reports through the performance management structure with regular 1:1s, to achieve goals and objectives in line with the current business strategy. Manage the service levels and support from PR and sponsorship activation agencies Responsible for approval on all brand, sponsorship and PR consumer spends and budgets

Knowledge, Skills & Experience
• 7-10 years experience working in a relevant marketing function with management experience essential
• At least 5 years experience in brand and sponsorship management in a services or utilities sector
• 3-5 years experience in utilizing consumer PR as an effective communications channel
• Experience of successfully using online marketing and social media channels essential
• Marketing Degree or equivalent third-level qualification essential
• Experience of working with a broad marketing mix, including above the line and below the line techniques is essential

Our Values
care | delivery | collaboration | agility | courage

The closing date for receipt of applications for this vacancy is 27 February 2018.
Canvassing will disqualify

PLEASE APPLY ONLINE by hitting the ' Apply ' button.

Applications will ONLY be accepted via the ‘ Apply ’ button.

This role is being handled by the Centrica recruitment team and NO agency contact is required.

Closing Date:

February 28, 2018

This job originally appeared on
Location Dublin
Date Added 12 days ago
Apply Link